Case Studies

My approach to strategy

Wholesale Sell-Through Strategy
Daniela Franken Dominguez Daniela Franken Dominguez

Wholesale Sell-Through Strategy

How I helped small retailers sell more—without discounting or adding cost.

B2B Strategy · Merchandising · Retail Marketing · Wholesale · Go-to-Market

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Sustainability Through Product Strategy
Daniela Franken Dominguez Daniela Franken Dominguez

Sustainability Through Product Strategy

How I made a price-conscious brand more sustainable—without raising prices or greenwashing.

Product Strategy · Product Life-Cycle Thinking · Design & Fit · Sustainability · Customer Insight

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Creative Direction

Photoshoots, Campaigns & Visual Storytelling

  • A woman in a brown dress standing on rocks by the water with a sailboat and forested hills in the background.

    Galiano

  • A young woman with blonde hair wearing dark sunglasses, a blue and white floral sleeveless dress, gold hoop earrings, and a bracelet, standing outdoors in front of a building with a black door and chandelier visible through an arched window.

    Vancouver

  • A young woman in a black dress standing next to a landscaped area with large aloe plants and a beige wall in the background.

    Mexico

  • A woman with curly hair and sunglasses sitting on a large piece of driftwood on a sandy beach with calm water in the background.

    Hawaii