I have a design background, but what truly excites me is creating strategies that sell. I love seeing brands come alive—not just through their visuals, but through the communities and personalities they build.

Over the years, I’ve worked across womenswear and apparel brands, wearing many hats along the way—from product and design to marketing, merchandising, and go-to-market strategy.

I’m at my best when I can bridge creativity and analysis, making sure great ideas don’t just look good, but actually perform.

When I’m not working, you’ll usually find me hiking with my dog Patchi, paddleboarding in the summer, or writing poetry. I like to think of myself as positive, curious, and always up for a good conversation—especially if there’s a dog to pet or Mexican food involved.